H&M: Two sides to a story

On my most recent website stalking routine, I came across H&M's "Two side to a story" campaign.

The concept: Two girls, different styles, crossing paths on a nice day in NYC.

Genius! I quite loved it, and found it a tad bit inspirational. -Excellent styling.

A perfect break from the usual shirt on a headless mannequin/White background/watch catwalk cliche.

Get the hang: Swap from views left and right, watch, if anything catches your attention, give the frame a click, comes lists of items ready to go to your basket! easy weeezy!

I'm eying:

               Oversized knitted jumper with 3/4 sleeves

               Stretchy slim-fit trousers

               Floppy hat (screw the weather.)

The best part? Classic, bang-on-trend pieces, CHEAP.

Makes H&M an excellent, coverable brand. Happy times.

So which side of the story?  Click here!

 Jhei x